Happy New Year ? We hope you enjoyed plenty of laughter (and treats!) during the holidays and you’re ready for a whole new year of daily photo challenges. If you’re new to #DDUpawtographaday, we’ve set out the easy rules of how to play below. Remember, everyone and all breeds are welcome!

This year, we will create one post for the entire month’s daily themes so you’ll have plenty of time to plan ahead. We’ll be sure to provide you with weekly reminders via our newsletter, Instagram and Facebook, so you’ll always have inspiration for your photos handy.

This month we’re celebrating Dress Up Your Pet Day, Cheese Day, Popcorn Day, Hat Day, Australia Day, Winnie the Pooh Day, the Festival of Sleep and much more. Let’s play!

January 2017 #DDUpawtographaday

January 2017 #DDUpawtographday

Daily Themes and Creativity Prompts

MON 02 ::  CHEEKY  let’s start a new week and a new year with a little bit of cheek. Keep that spring in your step and face the week with fun in mind.

TUE 03 :: SLEEP for the Festival of Sleep. Sounds good to us. Snuggle up in a sunny spot and snooze the day away.

WED 04 :: 10 minutes did you know it can take just 10 minutes each day to create lasting memories as a family? Today we want you to find a way to share 10 minutes with your family and create some special memories. Need some inspiration? Here’s four of our favourite ways to share time with our family.

THU 05:: SMALL let’s throw back to a time when you were small. Share one of your favourite puppy photos ?

FRI 06 :: FRIYAY Paws up if you love Fridays! Put some YAY in your Friday and show us how you’re enjoying the day.

SAT 07 :: SHINY some bling on a collar, maybe your coat or a shiny, happy you.

SUN 08 ::  SOUNDS celebrate the King of Rock’s Birthday. Shake your hips or croon a little and to celebrate Elvis Presley’s birthday.

MON 09 ::  CLOSE UP of you or perhaps something in the yard. Get up close with that camera.

TUE 10 :: SIT somewhere nice. Take time to enjoy your surroundings. Breathe. Relax. Take photo 🙂

WED 11 :: BALLS are you getting in to the swing of the Australian Open? Perhaps you have a favourite squeaky ball in your toy box? Or maybe you need a new ball to add to your toy collection? Be sure to watch our Instagram this week for an opportunity to win a new ball or toy! In the meantime, we want to see your ball(s).

THU 12 :: MY COLLAR do you wear a collar every day? Do you have different collars for special occasions?  We’d love to see your collar-style.

FRI 13 :: LUCKY Forget the bad luck on Black Friday. Stay lucky. Choose a good luck charm to bring you luck all day long.

SAT 14 :: DRESS UP it’s Dress Up Your Pet Day – woohoo! Get your favourite gear on and strut your stuff.

SUN 15 ::  HAT we’re still playing dress up on Hat Day. We know what hat we’ll be wearing and can’t wait to see yours.

MON 16 ::  NOTHING how good is it that there is a whole day dedicated to doing nothing? Today is Nothing Day, so nothing away…

TUE 17 :: CUTE don’t be shy, you know you’re cute.

WED 18 :: POOH it’s Winnie the Pooh Day. Be inspired by some quotes from Pooh for your photo today: “sometimes the smallest things take up the most room in your heart”, “how do you spell love? you don’t spell it, you feel it” or “people say nothing’s impossible but I do nothing every day”.

THU 19 :: POPCORN pop some corn for Popcorn Day.

FRI 20 :: CHEESY so much food this week, it’s Cheese Day. Nom nom…

SAT 21 :: LOVE hug it out furiends, it’s National Hugging Day.

SUN 22 ::  OUTSIDE DOG after all that popcorn and cheese, let’s get outside to burn off some energy. Show us the view from outside.

MON 23 ::  PIE! More food – it’s National Pie Day. What’s your favourite kinda pie? Meat pie, apple pie, pizza pie?

TUE 24 :: TONGUE it’s Peanut Butter Day and Tongue Out Tuesday all on one day. Bliss!

WED 25 :: TEETH smile and show us your pearly whites.

THU 26 :: ‘STRAYA what does Australia Day look like for you? BBQs, iced vovos, lamingtons, cricket or something else? Go green and gold or red, white and blue for Australia Day.

FRI 27 :: WALKIES it’s one of our favourite Team Family activities to do each day. Snap and share a pic from your walk today.

SAT 28 :: RED celebrate Chinese New Year and the Year of the Rooster.

SUN 29 ::  CHASE a friend, your tail, a ball. Just move!

MON 30 ::  PAW are your nails long or short? Black or brown?

TUE 31 :: COUCH POTATO congratulations, you’ve made it through the first month of the year. You deserve to veg out!

How to play #DDUpawtographaday

Simply follow the daily prompt to inspire your pawtograph of the day. Snap a pawtograph of your dog with the daily theme and share your photo with the community on:


  • Upload the pawtograph to Instragram and create a caption for your pawtograph. You might like to include the day and the theme in your caption {for example 27 | walkies}, or not – it’s entirely up to you!
  • post your photo using #DDUpawtographaday – if you don’t use the hashtag we won’t see your pawtograph
  • Publish your pawtograph

Once you’ve published your pawtograph, be sure to like and comment on other pawtographs from the community. You may even find some new favourite accounts to follow.


Exactly as you would for Instagram (above) with the bonus of being able to post to our Facebook Group!

Request to join the Group here. We’ll make sure you’re added to the community super-quick so you can start sharing your pawtographs with us.


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